Jon Harris

Marketing Strategy: 5 Benefits of Environmental Scanning

Environmental Scanning can confer many advantages upon the company which successfully executes a constant scanning strategy. Here are five of the most important benefits of environmental scanning. 1: Information for strategic planning Saxby et al (2002) observe that environmental scanning provides information about the environment which can guide strategic direction. Porter (2004,1) notes that... (posted by Jon 2 years 213 days ago.)